Northbay ResidencesHalving the cost of a qualified home-buyer lead.
- Challenge
- Plenty of leads, very few site visits. Sales was drowning in enquiries that never answered the phone.
- Our role
- Account rebuild, walkthrough films, lead qualification and CRM feedback to Meta and Google.
- Sector and year
- Real estate, Hyderabad, 2026
- Lower cost per qualified lead
- 46%
- Qualified leads in 120 days
- 1,840
- More site visits booked
- 2.3×
01 The challenge
Northbay's campaigns were optimised for the cheapest form fill. The sales team spent its days calling numbers that were never going to buy.
02 The idea
Optimise for the buyers, not the forms. We fed qualified-lead and site-visit events from the CRM back into Meta and Google so the platforms learned who actually converts.
03 The execution
We filmed cinematic walkthroughs of the show apartment, rebuilt the account around three buyer profiles and added a short qualifying step to every form.
Results
What moved.
Lower cost per qualified lead, plus the numbers behind it.
View as table
| Period | Value |
|---|---|
| Jan | ₹1.5K |
| Feb | ₹1.2K |
| Mar | ₹980 |
| Apr | ₹860 |
| May | ₹790 |
For the first time, our sales team trusts the leads coming from marketing.
Want results like Northbay Residences?