AurelleA skincare launch that sold out its first batch in nine days.
- Challenge
- A new skincare brand with one hero product, no audience and a fixed launch date.
- Our role
- Brand film, ad creative system, and paid launch on Meta and YouTube.
- Sector and year
- Beauty, D2C, 2026
- Return on ad spend
- 3.8×
- Lower cost per purchase than plan
- 41%
- Film views across platforms
- 2.4M
01 The challenge
Aurelle had a product worth talking about and no one to talk to. The founders had a fixed launch date, a first batch to sell through, and a budget that couldn't absorb a slow start.
02 The idea
Show the texture, not the claim. We built the film around macro footage of the product on skin, and designed every scene so it could stand alone as a six-second hook.
03 The execution
One two-day shoot produced the brand film, 24 ad variants and a library of stills. We launched on Meta and YouTube with three creative angles, then moved budget daily to the hooks that sold.
Results
What moved.
Return on ad spend in launch month, plus the numbers behind it.
View as table
| Period | Value |
|---|---|
| Wk 1 | 1.6× |
| Wk 2 | 2.7× |
| Wk 3 | 3.5× |
| Wk 4 | 3.8× |
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